A lot of yoga teachers still have real questions about how an online membership works in practice — and Keri Marino has the answers. In week 3 of the online teaching series, she and Rebecca get into the mechanics and mindset of building a membership that actually holds people over time: email touchpoints that keep students engaged between sessions, the case for adding a live component, how to film in a way that feels authentic and connected even when nobody's on the other end of the camera yet, and why giving yourself full permission to enjoy the practice while you're recording changes everything about how the content lands. They also get into something Rebecca thinks about a lot — how legacy teachers can use online platforms to preserve and transmit their bodies of work, and what gets lost when that work stays locked behind high-ticket offerings that most students can't access. Plus a conversation about AI, agency, orientation emails, and why membership models take longer than people expect — and are worth it anyway.
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