Evergreen Courses, Learning Outcomes & Building an Online Yoga Business — With Summer Huntington

Most online yoga studios are built like a sandbox — open-ended, come-when-you-can, no clear progression. Summer Huntington thinks there's a better way. In week 2 of the online teaching series, she joins Rebecca to talk about learning outcomes — identifying what students are actually working toward and building material that feeds directly into that — and why that framework changes everything about how you design an online offering. They also get into the case for having one clear offer instead of many, why small email lists consistently outperform large ones, the underrated market for private and individualized online experiences, and what it actually means to build a body of work rather than just a content library. Plus: what-to-expect emails, office hours, and why getting comfortable on camera is a skill worth developing even if the tech still intimidates you.

The Cheshire Cat, A.K.A. The Online Gap — Any Road Will Get You There

“If you don’t know where you’re going, any road will get you there.” For yoga professionals who left online teaching without a plan, that’s exactly what happened — they ended up somewhere, just not somewhere they chose.

Meanwhile, a small number of platforms kept building online and now dominate the space. This episode reframes the question most teachers get stuck on — “how do I compete with a channel that has a million subscribers?” — into the one that actually matters: what can a working teacher offer in an online space that a content platform structurally cannot?

The One Thing: a single reframing question to sit with this week about your own relationship to online teaching.

The Math Nobody Does: The Online Business Math

The online yoga business is sold as the answer to everything — unlimited reach, passive income, freedom from the studio model. The reality has a specific math that most of the people selling online business courses are not showing you. In this episode we build the honest financial picture of what it costs to build an online yoga offering — in time, money, and the long runway before it generates meaningful income — so you can make decisions about digital offerings based on what is actually true.