Posts tagged yoga business ethics

Yoga Philosophy, Virtue Ethics & Why Dissatisfaction Is the Beginning — A Revisited Conversation With Dr. Shyam Ranganathan

Some conversations leave you with a line you keep quoting for years. For Rebecca, this is one of them. Dr. Shyam Ranganathan, founder of YogaPhilosophy.com, joined the podcast during the 2024 perfectionism series, and the conversation has held up in every way that matters. They get into the difference between Western virtue ethics — which starts with finding the right person and doing what they say — and yoga's invitation to spend a lifetime practicing right doing as you understand it. They talk about why "the customer is always right" is a genuinely complicated idea when you're teaching something transformative, why yoga is inherently subversive and dissatisfaction is actually the doorway in, and what that means for how you market your work without compromising your ethics. And they get into leadership — the real kind, that requires vulnerability, healthy boundaries, and the willingness to be a serious student yourself. This is the final episode in the revisited conversations series, and it's a worthy close.

Rebecca SebastianJune 25, 2026yoga philosophy, Dr. Shyam Ranganathan, yoga perfectionism, virtue ethics yoga, yoga subversive, yoga marketing ethics, yoga leadership, yoga professional development, yoga teacher philosophy, YogaPhilosophy.com, working in yoga podcast, yoga dissatisfaction, yoga business ethics, yoga teacher training philosophy, yoga series perfectionismComment

When Yoga Studios Sell Belonging: Community, Power, and MLM Culture in the Yoga World

Have you ever felt like your yoga studio was a little... intense about getting you to recruit friends? Or wondered where the line is between genuine community and transactional belonging?

In this episode, we're going somewhere a lot of people in the yoga world aren't ready to go — and we're bringing a commercial cult expert with us.

Brandie Hadfield joins the podcast to unpack the uncomfortable overlap between MLM culture and how many yoga studios, teacher training programs, and even large chains like CorePower operate. We talk about the ethics of selling belonging, the reality of dual relationships (when your teacher is also your boss), and why yoga professionals need explicit training in recognizing power dynamics.

This episode grew out of the host's deep dive into cult documentaries, podcasts, and her article The Business of Belonging for Inside Yoga Magazine — and it might just change how you see your studio community.