Yoga Therapy Clients, Referrals & the Studio Owner Experience — With Maile Wicklander

There's a real and underexplored difference between the people who walk into a general yoga class and the people who seek out a certified yoga therapist — and if you're trying to fill your yoga therapy practice, that distinction matters enormously. Maile Wicklander, longtime yoga studio owner and recent yoga therapy graduate, joins Rebecca to work through what that difference actually looks like in practice. They get into referral strategy, including Maile's straightforward approach to getting the right clients through the door, the particular challenge of psychotherapist referrals, and why handouts and connections to adjacent fields are still some of the most underrated tools in a yoga therapist's toolkit. They also talk about what's missing in the yoga professional community space, why boundaries inside collective networking groups make them more useful rather than less, and what studio owners need that nobody's really providing. A practical, grounded conversation for yoga therapists building or expanding a practice.

Rebecca SebastianSeptember 3, 2026yoga therapy clients, yoga therapy referrals, yoga therapy vs yoga class, yoga therapist marketing, yoga therapy practice building, Maile Wicklander, working in yoga podcast, yoga studio owner, psychotherapist yoga referrals, yoga therapy adjacent fields, yoga professional community, yoga therapy handouts, yoga therapy value proposition, yoga therapy networking, certified yoga therapistComment