Jessica Patterson is doing something rare — she's working through a PhD in religious studies focused on yoga and yoga bodies while remaining fully embedded in the yoga professional world as a teacher, studio owner, and trainer. In Part 1 of this two-part conversation, she and Rebecca get into the ideas that don't get enough airtime in the industry: which bodies come to matter in yoga spaces, how proximity to authenticity functions as a marketing strategy, and the purity culture that quietly shapes how yoga professionals judge each other and themselves. They talk about Orientalism — the idea that the East is pure and the West corrupt — and why that framing isn't just intellectually lazy, it's actively harmful to the profession. They get into the difference between training yoga teachers and training yoga performers, the franchising of bodies and teaching styles, and the mob mentality that can emerge when cultural appropriation anxiety meets social media. This one is dense, honest, and worth every minute.

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