Wellness travel is growing, retreat culture is expanding, and a lot of yoga professionals have had the fantasy of hosting one — Rebecca included (she once rented a castle in England that COVID cancelled, and yes, she mentions it). Manu Molina joins the podcast to talk about what it actually takes to build a retreat offering that stands out in a crowded market, starting with the thing most people skip: getting clear on your identity before you build the offer. They also get into the marketing piece — the uncomfortable truth that we are so inside our own brands that we assume people know what we’re doing when they absolutely don’t — and how to build evergreen systems that capture emails and keep working while you’re not. And then there’s AI. Manu brings a genuinely global perspective to the AI conversation, including the notable difference in how AI-generated content lands in Asian markets versus Western ones, and a practical breakdown of how to use AI for pattern recognition, planning, SEO, and reflection without letting it flatten your voice. One of the more wide-ranging and fun conversations of the season.

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