Yoga Marketing Tips: Ethical, Creative Strategies for Yoga Professionals with Kiki Burke
In this episode, we explore the creative side of yoga marketing—from ethical strategies to avoiding predatory coaching “containers,” to understanding why generalists thrive. You’ll learn how to build your business with intention, creativity, and clarity while putting in the reps that lead to confidence and long-term success.
1. Marketing = Creative Problem-Solving 🎨✨
Marketing is a creative act—it helps your people and your business. Get curious about who you serve, experiment, and enjoy the process.
2. Beware “Coaching Containers” 🚩💸
If someone tries to sell you a “container,” triple-check the value. Most yoga pros don’t walk away feeling supported—look for real training, not vague vibes.
3. Your Worth ≠ Your Work 🌱🧘♀️
Detach your self-worth from your output. Try, test, adjust. Creation is iterative—not a referendum on you as a person.
4. Drop “Pain Points” & Market With Ethics ❤️🔍
Most yoga pros hate the term “pain point” because it feels exploitative. Reframe marketing as helping your favorite people solve meaningful problems—ethically and compassionately.
5. Anti-Niche Is Valid for Yoga Pros 🌈📚
Many yoga teachers and yoga therapists are generalists—and that’s normal. Your business can thrive without a tiny niche, especially if your work is diverse and service-driven.
6. Creativity Requires Reps 🎹🖊️🏋️♀️
Marketing gets easier the more you do it. Try a 42-day creative streak (5 minutes/day counts!). Keep the streak alive and watch your confidence grow.
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