There’s a chart that gets passed around constantly — yoga and Pilates, lumped together, showing a growing market. The problem: one of those is actually growing. The other isn’t. And they’re reported as one number.

This episode unpacks why that matters, who benefits from the blur, and why an organization sitting on yoga-specific data has no incentive to separate it out. It’s not a conspiracy — it’s just what happens when nobody asks the industry to see itself clearly.

The One Thing: a concrete, low-effort way to start treating wellness-industry data with the skepticism it deserves — and where to look for numbers that are actually about yoga.

Read More