This episode opens a new series — one that’s a little different from the others. Less “here’s a number nobody told you” and more “here’s the shape of the thing we’re all standing inside.”

The premise: the yoga industry isn’t approaching a turning point. It already turned. Most of what this series will describe over the coming weeks has already happened — it’s just not been named out loud, in order, in one place.

This episode sets the frame and names the urgency without pretending to have all the answers yet. If you’ve had the feeling that something shifted and nobody sent the memo, this is that memo.

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