Yoga Business Trends 2026: Data, Service, and Building Confidence with Michael Jay
I love talking with colleagues and friends about the state of our industry.
It is especially fun when I get to chat with someone who is just as passionate about yoga studios being a place of community change and support as I am.
And also data! We talk about the importance of data in decision-making.
Let’s be confident and give back in 2026, yeah?
🔑 KEY TAKEAWAYS
Studios need a clear point of view. Having a distinct perspective on what kind of yoga you teach and who you’re serving makes marketing easier and business stronger.
People pay for feelings, not just services. Whether it’s yoga or a custom frame, what clients truly value is the way your offering makes them feel—proud, connected, transformed.
Service work needs rethinking. Giving away too much for free or over-discounting hurts your sustainability. True service means supporting your community without sinking your business.
COVID fast-tracked tech growth. Online classes, automations, and digital systems were coming anyway, but the pandemic sped up adoption—and that’s something to embrace.
2026 trend: Giving Back. Imagine if yoga became synonymous with community care—whether through donation nights, local cleanups, or food drives. Giving back can (and should) be an industry standard.
Data > vibes. Real-time data is a must for decision-making in yoga businesses. Intuition is important, but numbers tell the full story.
Business confidence is the goal. Let’s release the false tension between “true yoga” and profitability. The two can co-exist beautifully when we let yoga guide how we lead, serve, and run our businesses.
RESOURCES